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Logos + Branding
Crafting visions into brands
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Well known for our unique logo designs. Stand out with your own unique logo.
When should you get a logo designed or re-designed?
Timing your logo design or re-design is crucial to align with your business goals. If you're launching a new brand, it's ideal to have your logo ready before your public debut, ensuring your visual identity is consistent from day one.
A re-design may be necessary if your business has evolved, your market position has shifted, or your current logo no longer resonates with your target audience. It's also worth considering a re-design if your logo appears outdated, fails to meet the needs of digital platforms, or is misaligned with your current brand strategy.
At Syght Art & Design LLC, we recommend getting a logo designed or re-designed when you seek an icon that effectively communicates your brand's essence, or if you feel that your current logo no longer serves that purpose.
View one of our recent logo re-designs below! (theemicapproach.org)
What logo type is best for my brand?
Choosing the right logo type is crucial for effectively communicating your brand's identity and values. The logo serves as the face of your brand, and its design should resonate with your target audience while clearly conveying what your business stands for.
Each type of logo offers unique benefits and suits different brand needs. Understanding these distinctions can help you select the logo style that best represents your brand! Learn more about these types and view examples from our own portfolio.
WORDMARK
A Wordmark logo uses the name of your brand as the logo itself, focusing on typography and color to convey your brand's personality. This type of logo is ideal for brands with distinctive names or those looking to establish strong name recognition. It’s a great choice for companies with unique or memorable names that need to be emphasized, such as Google or Coca-Cola.
COMBINATION
A Combination Mark blends both text and a symbol or icon, offering the flexibility to use either or both elements independently. This logo type is versatile and works well for almost any business, as it allows for a balanced representation of your brand. Companies like McDonald's and Adidas use Combination Marks to strengthen their brand identity through the pairing of visual and textual elements.
BADGE
Badge logos encase the brand’s name within a symbol or icon, often resembling a seal or crest. These logos are excellent for brands wanting to convey tradition, authority, and trustworthiness. They are commonly used by educational institutions, governmental organizations, or automotive brands like BMW and Harley-Davidson, where a classic, enduring image is beneficial.
ABSTRACT
An Abstract Mark is a logo that uses a symbol not directly representing a physical object, but rather a concept or idea. This type of logo is perfect for brands wanting to stand out with a unique, creative identity. However, it may require a more extensive marketing effort to build recognition, as seen with brands like Nike and Pepsi, whose abstract logos have become iconic over time.
PICTORIAL
Pictorial Marks use a recognizable image or symbol to represent the brand. This type is ideal for brands with strong visual identities that can be universally understood, such as Apple or Twitter. It’s best suited for companies that wish to have an easily recognizable icon associated with their name, making it highly effective for global brands.
MASCOT
Mascot logos incorporate a character, often a person, animal, or fictional figure, to represent the brand. These logos work well for brands that want to create a fun, friendly image, often appealing to families or children. Sports teams, food brands, and entertainment companies frequently use mascots to foster a playful and approachable brand personality.
LETTERMARK
A Lettermark logo consists of the initials of the brand name, creating a sleek and professional look. This type of logo is particularly useful for companies with long names or those that are well-established in their market, such as HBO or NASA. However, it might not be the best choice for new brands still working on name recognition.
Our firm recommends choosing a logo design or redesign that not only aligns with your brand’s identity but also communicates your message effectively to your target audience. If you feel your current logo isn’t doing that, it might be time for a refresh.
Why you want a brand
designed with syght
Client Consultation
We prioritize understanding your vision and business needs through in-depth consultations, ensuring that your brand's identity is perfectly tailored to your goals.
Market Research
Our team conducts thorough market research to position your brand competitively, giving you an edge that generic design approaches can't achieve.
Hand-Sketched Concepts
Unlike many digital-only designers, we start with hand-sketched concepts to explore creative possibilities, providing a unique and personalized touch to your brand.
High Quality Vectors
We deliver meticulously crafted vector files that ensure your logo looks sharp at any size, offering a level of detail and flexibility that sets your brand apart from the rest.
Want to chat first? Schedule a Consultation
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